Congruence between social values and implicit motives: effects on life satisfaction across three cultures

This study examines the relationship between implicit motives for intimacy‐affiliation and power, explicit value orientations, and life satisfaction. The Satisfaction With Life Scale, the Schwartz Value Survey, and a bias‐free TAT‐type picture‐story‐test were administered to 319 adult participants in Cameroon, Costa Rica, and Germany. The stories were coded for motive imagery reflecting needs for intimacy‐affiliation and power. Based on motives associated with the domain intimacy‐affiliation, the results revealed that an alignment of implicit motives and self‐attributed values is associated with an enhanced life satisfaction across cultures. In contrast, no such relationship could be found for motives and values associated with the domain of power. Copyright © 2006 John Wiley & Sons, Ltd.