Content and process priming: A review |
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| Authors: | Chris Janiszewski Robert S Wyer Jr |
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| Institution: | 1. Warrington College of Business Administration, University of Florida, P.O. Box 117155, Gainesville, FL 32611‐7155, USA;2. Department of Marketing, Chinese University of Hong Kong, Hong Kong |
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| Abstract: | The last forty years of social science research have produced over 12,000 articles on priming. The range, complexity, and novelty of priming effects are hard to comprehend, let alone explain, using a single model or perspective. In this review, we discuss content priming and process priming effects. We then propose an integrative model that can account for the combined results. |
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| Keywords: | Priming Information processing Knowledge accessibility Associative network Nonconscious processes |
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