The layman's use of trait and behavioral information to predict behavior

This study investigated conditions that determine subjects' preferences for information about another person's traits versus his specific past behavior in order to predict his future behavior. The similarity-dissimilarity between the situation for which past behavior was available and the one to which predictions had to be made strongly influenced the choice of specific behavioral information versus more general trait information. As expected, behavioral information was preferred most when the situation to which behavior had to be predicted was highly similar to the one for which the past behavioral data were available. On the other hand, more general trait information was preferred in predicting to situations that were not directly similar to those for which past behavioral information was available. The effect of the temporal span covered by available information was also explored.