Eliciting donations to disaster victims: Psychological considerations |
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| Authors: | Hanna Zagefka Masi Noor Rupert Brown Tim Hopthrow Georgina Randsley de Moura |
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| Affiliation: | 1. Royal Holloway University of London, , Egham, UK;2. Canterbury Christ Church University, , Canterbury, UK;3. University of Sussex, , Falmer, UK;4. University of Kent, , Canterbury, UK |
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| Abstract: | Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three‐way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed. |
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| Keywords: | donations helping pro‐social behaviour. |
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