Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience |
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| Authors: | Werner Wirth Matthias Hofer Holger Schramm |
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| Institution: | 1. Institute of Mass Communication and Media Research, University of Zurich, Switzerland;2. Department of Media and Business Communication, Institute of Human, Computer, and Media, University of Wurzburg, Germany |
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| Abstract: | We examine the notion of eudaimonic entertainment during exposure to a sad but meaningful movie, using a new measure consisting of 5 dimensions derived from research on positive psychology. We, thereby, transfer the conception of eudaimonic well‐being to the conception of entertainment. Results of a confirmatory factor analysis show that the 5 dimensions can be further condensed into 2 second‐order factors. We applied these new measures in a study in which the ending of a movie was manipulated (sad vs. happy). The results provide both discriminant and convergent validity and show that hedonic entertainment measures were affected by the manipulation, but that eudaimonic entertainment measures were unaffected. A second study provided further evidence for the validity of the construct. |
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