| Abstract: | A multiplicative effect of magnitude and proportion of positive reinforcements on attraction and self-rated feelings was examined. Subjects (N = 270) rated their attraction toward persons associated with one of three reinforcement magnitudes (personality similarity, attitude similarity, and personal evaluations) and one of six proportions of positive reinforcements (.00, .20, .40, .60, .80, and 1.00). Results indicated that the slope of the linear attraction function increased and the Y-intercept decreased with increasing magnitude of reinforcement (p < .05). A similar interaction effect was found on the feelings of the subjects (N = 90) in another experiment. The results were interpreted as added support for Byrne's reinforcement-affect model of interpersonal attraction. |
