| 认知决策中锚定效应的量子模型研究 |
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| 引用本文： | 张中杰,王重鸣. 认知决策中锚定效应的量子模型研究[J]. 应用心理学, 2010, 16(1): 35-41 |
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| 作者姓名： | 张中杰 王重鸣 |
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| 作者单位： | 1. 上海交通大学安泰经济与管理学院,上海,200052
2. 浙江大学管理学院,杭州,310058 |
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| 摘 要： | 文章回顾了锚定效应研究中个体层面和群体层面的相关文献,认为选择易得性模型理论能够很好地解释锚定效应的发生机制。同时,通过回顾决策认知领域的最新研究观点——量子模型,包括从只利用量子论空间性质到使用薛定谔方程的两种表述,阐述了这一领域的研究趋势。并通过为锚定效应建立量子模型(个体层面和两人层面),拓展了锚定效应的研究。
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| 关 键 词： | 锚定效应 选择易得性模型 量子模型 |
The Quantum Model of Anchoring Effect in Cognitive Decision Making |
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| ZHANG Zhong-jie,WANG Zhong-ming. The Quantum Model of Anchoring Effect in Cognitive Decision Making[J]. Chinese JOurnal of Applied Psychology, 2010, 16(1): 35-41 |
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| Authors: | ZHANG Zhong-jie WANG Zhong-ming |
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| Affiliation: | ZHANG Zhong-jie~1,WANG Zhong-ming~2 (1.Antai College of Economics & Management,Shanghai JiaoTong University,Shanghai 200052,China,2.School of Managenment,Zhejiang University,Hangzhou 310058,China) |
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| Abstract: | After reviewing papers regarding anchoring effect at both individual and group level, we conclude that the selective accessibility model gives a reasonable ex- planation for the mechanisms of anchoring effect. Meanwhile, by reviewing the latest research tech- nique of cognitive decision-making field--the quantum model, including space characteristics of quan- tum theory and Schrodinger equation, this article e-laborates the new trend in this research area. Fur- ther, we build a quantum model of anchoring effect at individual level first, and then extend this model to group level through studies on people in one group with high and low anchors respectively. |
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| Keywords: | anchoring effect Selective Accessibility Model quantum model construal level representation of other' s behavior |
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