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偏好反转的兼容性假设的实验研究
引用本文:张玲. 偏好反转的兼容性假设的实验研究[J]. 应用心理学, 1998, 0(2)
作者姓名:张玲
作者单位:华南师范大学教育系
摘    要:本文采用一种新的偏好诱导方法——实物交换方法 ,对偏好反转中的兼容性假设进行实验验证。实验结果支持兼容性假设 ,并发现了一种新的现象 ,即偏好反转的倒置现象。偏好反转与偏好反转的倒置相映成趣 ,为解释风险决策中偏好反转的兼容性假设提供了充足的证据 ,也对风险决策中的纯粹理性提出了更多的挑战。

关 键 词:偏好反转  兼容性假设  随机权重模型  实物交换

The Compatibility of Preference Reversal: An Experimental Study
Zhang Ling. The Compatibility of Preference Reversal: An Experimental Study[J]. Chinese JOurnal of Applied Psychology, 1998, 0(2)
Authors:Zhang Ling
Abstract:Preference reversal is an interesting effect found in behavioral study of judgement and choice, and the compatibility hypothesis is proposed to explain this effect. This research used a new method of preference elicitation, so called objects exchange, to examine this hypothesis. The results seem to support the compatibility explanation and challenge the rational model in risky decision making theory.
Keywords:preference reversal the compatibility hypothesis the contingent weighting model object exchange
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