内隐社会认知:社会性决策的个人背景效应

通过两个实验研究了个人背景对其社会性决策的影响。实验一采用 2× 2混合设计 ,其中被试性别为组间因素 ,策略类型为组内因素 ;结果发现不同性别的被试在选择决策策略时表现出了差异 ,其中男性更倾向于选择“综合比较”的策略 ,但女性却没有表现出对策略的偏向。实验二则选择 14项个人背景资料作为自变量 ,以“才—情”决策倾向为因变量 ,进行多元逐步回归分析 ,结果发现被试的家庭所在地、性别差异以及对自己容貌的评价等变量显著地影响了决策倾向。

Implicit Social Cognition: the Background Effect of Individual Social Decision

Two experiments were made to explore how individual backgrounds influenced social decision. Experiment 1 was a 2 X 2 mixed design,the gender of subjects being a between- group factor,the type of strategy a within - group factor. The gender difference of decision strategy chosen by the subjets was found in the result of Experiment 1. More male subjets preferred the strategy of integrative comparison than females. In Experiment 2 the stepwise regression was applied. Independent variables were the 14 data of individual background. And the decision tendency that talent or affection was thought more important is used as a dependent variable. The resultsshowed that life area, gender and appearance esteem were significant factors influencing the decisison tendency.