Abstract: | Excessive TV viewing is associated with weight gain across the lifespan; thus developing strategies to decrease household viewing time may be an effective obesity prevention approach. This pilot study (n = 6 families) examined the feasibility and short‐term impact of a 2‐pronged environmental plus behavioral approach designed to reduce TV time in the entire family. The environmental manipulation involved placing TV Allowances (programmed to turn off power after family members had watched 75% of their baseline hours) on all TVs in the home. A kit with behavioral strategies for reducing TV time was also sent to the home each week and family members self‐monitored viewing time. Viewing was objectively assessed with the TV Allowances at baseline and at 8 weeks. A significant decrease in objectively measured TV viewing hours was observed, t(5) = 3.1, p = 0.03, 29.8 ± 10.3 versus 14.9 ± 6.0 h (equivalent of decreasing from 7.5 to 3.7 h per day). Fifty percent of families reduced their viewing time by ≥50%. The acceptability of the intervention was high, with 100% of families reporting they would recommend the TV Allowances to others. Further research is needed to test the long‐term efficacy of the program and its impact on weight. Copyright © 2006 John Wiley & Sons, Ltd. |