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Effects of Alcohol On Scientific Thought During the Incubation Phase of The Creative Process
Authors:TORSTEN NORLANDER  ROLAND GUSTAFSON
Abstract:The present study examined whether or not acute alcohol intoxication inhibits or facilitates the incubation phase of Wallas' (1926/1970) four-stage model of creativity. Sixty male and female participants were randomly assigned to three groups of equal size: a Control group, a Placebo group and an Alcohol group (alcohol dose: 1.0 ml of 100% alcohol/kg body weight, delivered on two occasions). It was shown that the Alcohol group produced significantly more incubations and significantly higher levels of originality. No differences between groups regarding the scientific value of the products were obtained. Possible consequences of alcohol intoxication for creative production are discussed and a theoretical framework is introduced.
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