Correspondence and mediational properties of the Fishbein model: An application to adolescent alcohol use

The generalizability of the Fishbein model for behavior prediction was extended to a new field behavior, alcohol drinking by adolescents. The model's two components (i.e., attitudes and normative beliefs) varied in their predictive importance depending on the behavior's situational context. Following this field demonstration, two issues related to properties affecting the model's predictive effectiveness were investigated. First, it was found that the predictability of alcohol-drinking intentions (BI) declined when attitudes (A_act) and normative beliefs (NB) did not correspond with BI in terms of alcohol type (beer, liquor, or wine) and drinking situation (home, party, or pub). A second experiment tested the hypothesis that exogenous variables (those other than A_act and NB) would have a direct influence on BI. A comprehensive test was provided within the context of Jessor's multivariate predictive system for adolescent alcohol use. Present data indicate only a marginal increase in explained variance occurred when applying this system, thereby generally indicating the sufficiency of the Fishbein model's two components.