Further evidence for meaning change in impression formation

Hamilton and Zanna (Journal of Personality and Social Psychology, 1974, 29, 649–654) demonstrated that the meaning of an attribute as rated on connotatively related scales changed as a function of context desirability. This finding was viewed as supporting a meaning change interpretation of context effects in impression formation. Kaplan (Memory and Cognition, 1975, 3, 375–380, Exp. 1) found that similar changes also occurred on scales unrelated in meaning to the test attribute and argued that changes on both kinds of scales were due to halo effects produced by the contexts. Controlling for possible scaling artifacts, the first experiment reported here showed that substantially greater changes occurred on related than on unrelated scales. Kaplan (1975, Exp. 2) also found that the magnitude of context-induced differences in judgments of trait likability was not increased by creating contexts denotatively related to the test attributes. Adding measures of connotative meaning, the second experiment in this paper showed that substantially greater context-induced changes did occur on related meaning scales and, in contrast to Kaplan, on trait likability for the denotatively related contexts. The results of each experiment are consistent with a meaning change position but would not be expected on the basis of the halo effects model.