Response bias in sex-role attitude measurement

The widespread use of survey research by social scientists as a means for generating data has prompted an examination of the interview situation for sources of bias. Two potential aspects of the interview have been of particular interest to analysts — dissimilarities between interviewers and subjects on key sociopersonal variables and the nature of the subject matter of the interview. This study examines the impact of sex differences between interviewers and subjects on responses to a sensitive subject-matter area — sex-role orientations — in a telephone interview situation.The authors wish to acknowledge the assistance of members of an introductory research methods class at LSU during spring 1980 for their help in gathering the data upon which this article is based.