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Building the buzz in the hive mind |
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| Authors: | Greg Metz Thomas |
| Abstract: | What is the secret to buzz marketing? Buzz marketing is defined as the amplification of initial marketing efforts by third parties through their passive or active influence. This powerful conceptual framework is illustrated in this paper with practical information on how to build the buzz. Copyright © 2004 Henry Stewart Publications Ltd. |
| Keywords: | Marketing word of mouth viral marketing buzz marketing promotions |