Implications of search accuracy for serial self-terminating models of search

In two experiments, the data from a total of 35 participants was compared to predictions from two competing serial search models, one with perfect memory and one with no memory. Reaction times were collected from an unlimited exposure duration, 4-alternative, target identification search task with array sizes of 8, 12, or 16 items. From the linear function relating RT to number of distractors a hypothetical “inspection time/item” was computed under the assumption of SSTS. Target identification accuracy was obtained from the same participants using the same displays, but with pre- and post-masks used to limit total inspection time (to 120, 180, 300, and 540 ms). Neither the memoryful nor memoryless model provided a good enough fit to the data to support the assumption that serial inspection is the primary process determining search time. Despite direct evidence for serial allocation of attention in visual search, these results suggest that scholars should seriously consider the possibility of hybrid search models in which serial and parallel strategies operate jointly.