Expertise in biological conceptions: The case of the vineyard

To study how expertise impacts the understanding of a complex system like the vineyard, three measures were used with 259 participants (190 non-experts, 34 winemakers and/or winegrowers, and 35 biologists): a questionnaire to check for expertise (the Plant Biology Questionnaire), a task about the Structure, Behaviour and Function model, and a measure of the content of the participants’ discourse with the ALCESTE software. Results showed that biologists mentioned functions significantly more often than behaviours, whereas it was the opposite for winegrowers. Non-experts mentioned functions and behaviours significantly less frequently than experts did. The content analysis confirmed the differential expression of each kind of expertise: scientific wording for biologists, technical wording for winegrowers, and words focused on perceptible structures for the non-experts. Results from all tasks were highly correlated and allowed for an interpretation of expertise in terms of mental models of the vineyard.