Effects of perceived mutual gaze and gender on face processing and recognition memory

Perceived gaze contact in seen faces may convey important social signals. We examined whether gaze perception affects face processing during two tasks: Online gender judgement, and later incidental recognition memory. Individual faces were presented with eyes directed either straight towards the viewer or away, while these faces were seen in either frontal or three-quarters view. Participants were slower to make gender judgements for faces with direct versus averted eye gaze, but this effect was particularly pronounced for faces with opposite gender to the observer, and seen in three-quarters view. During subsequent surprise recognition-memory testing, recognition was better for faces previously seen with direct than averted gaze, again especially for the opposite gender to the observer. The effect of direct gaze was stronger in both tasks when the head was seen in three-quarters rather than in frontal view, consistent with the greater salience of perceived eye contact for deviated faces. However, in the memory test, face recognition was also relatively enhanced for faces of opposite gender in front views when their gaze was averted rather than direct. Together, these results indicate that perceived eye contact can interact with facial processing during gender judgements and recognition memory, even when gaze direction is task-irrelevant, and particularly for faces of opposite gender to the observer (an influence which controls for stimulus factors when considering observers of both genders). These findings appear consistent with recent neuroimaging evidence that social facial cues can modulate visual processing in cortical regions involved in face processing and memory, presumably via interconnections with brain systems specialized for gaze perception and social monitoring.