Seeing changes: How familiarity alters our perception of change

The impact of object familiarity on change blindness was examined. Familiarity was operationalized by manipulating the orientation (upright vs. inverted) of letters: Upright letters formed familiar stimuli whereas inverted letters produced unfamiliar stimuli. Across four experiments, orientation was shown to affect the ability to detect change. In Experiment 1, the orientation effect was independent of the number of distractors (set size), suggesting that orientation and set size affect separate processes. In Experiment 1b, it was shown that the orientation effect did not depend on the alternation of a particular letter pair. In Experiment 2 an interaction between set size and stimulus quality suggests that set size has its effects early in processing, whereas additivity between stimulus quality and orientation suggests that orientation has an effect on later processing. Experiment 3 replicates and extends the findings from Experiments 1 and 2. A stage model of change blindness is proposed and extended by drawing on constructs from Rensink (2000b, 2002, 2005).