Categorical target templates: Typical category members are found and identified quickly during word-cued search

What information do people use to guide search when they lack precise details about the appearance of their target? In this study, we employed categorical (word-cued) search and eye tracking, to examine how category typicality influences search performance. We found that typical category members were fixated and identified more quickly than atypical categories. This finding held when the participant was cued at the superordinate level (finding “clothing” among non-clothing items) or the basic level (finding a “shirt” among other clothing items). This suggests that categorical target templates may be constructed by piecing together features from the most typical category member(s).