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Selective perception of events
Authors:Christopher M Massad  Michael Hubbard  Darren Newtson
Institution:University of Virginia USA
Abstract:Two hundred and twelve subjects were given one of two interpretive sets prior to viewing an event. Following observation, the first interpretation was discredited, and subjects were asked to interpret the event they had seen under the contrasting set. Some subjects were only provided with the alternate interpretation, while others were also given an opportunity to view the event a second time. Both the perceptual segmentation and the subjects' impressions of the participants in the event were assessed. Results disclosed that (1) the two sets produced both differing perceptual organization and differing impressions of the participants; (2) reversing the sets produced a reversal of the impressions of the participants only when accompanied by a second viewing; and (3) the reversal of the impressions was accompanied by a shift in the perceptual organization of the event. It was concluded that observers may differ in their initial perception of an event as the result of differences in prior expectations, and that the resulting biased sample of information they acquire may limit their retrospective reinterpretation of the event.
Keywords:Requests for reprints should be addressed to Darren Newtson  Department of Psychology  Gilmer Hall  University of Virginia  Charlottesville  VA 22901  
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