| Abstract: | A framework for behavioral observation is described in which the processing of a stream of behavior is influenced by an individual's prior knowledge about behavior, organized into cognitive “schemas.” It is proposed that observational goals determine the selection of goal-relevant schemas which, in turn, influence the observer's processing of an actor's behavior. Subjects watched a series of videotaped sequences featuring a female actor with instructions either to form an impression of her or to remember the details of the tasks she engaged in. They were then asked to answer questions that were either consistent or inconsistent with these instructions. Subjects were also instructed to unitize the actions or events that occurred in the sequence (D. A. Newtson, Journal of Personality and Social Psychology, 1973, 28 28–38). According to the unitizing measure, subjects observing with different goals attended to different behavioral features. Further, impression-forming subjects were apparently more influenced by their implicit theories of personality than were task-learning subjects when asked to give ratings of the actor's personality, and task-learning subjects were relatively more accurate in recalling task-related details. Implications of this framework and these results for research in behavioral unitization and implicit personality theory are discussed. |
