| Abstract: | The relevance of the personality dimension “repression-sensitization” (D. Byrne in B. A. Maher (Ed.), Progress in experimental personality research, Vol. 1, NY: Academic Press, 1964, pp. 169–219) to selective exposure processes was investigated. Experimental repressors (who typically employ “avoidance” strategies in dealing with threatening stimuli) and experimental sensitizers (who generally “approach” threatening stimuli) were allowed to choose and keep one of two pairs of painting reproductions, each pair containing one positively and one negatively valued painting. After the decision, which experimental subjects believed terminated the experiment, subjects were allowed to inspect the alternatives ad libitum for 75 sec. Eye gaze during this period was unobtrusively videotaped. Compared to their matched controls, who were simply asked to inspect the paintings in order to decide which ones they liked best, experimental repressors inspected paintings that were consonant with their choices and avoided looking at paintings that were dissonant with their decisions. Experimental sensitizers did not manifest such postdecisional selective exposure. The implications of these results for past and future research on dissonance-produced selective exposure were discussed. |
