Effect of intensification of annoyance through unrelated residual excitation on substantially delayed hostile behavior |
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Authors: | Jennings Bryant Dolf Zillmann |
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Affiliation: | University of Massachusetts USA;Indiana University USA |
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Abstract: | In a field-experimental setting, male and female subjects were provoked or not at a time when residual excitation from prior exposure to communication was of relatively low, intermediate, or high magnitude. Eight days later, subjects were provided with an opportunity to treat their annoyer or nonannoyer in a hostile or beneficial manner. It was found that excitatory residues had no appreciable effect on the behavior of unprovoked subjects. In contrast, excitatory residues prevailing at the time of provocation produced an intensification of delayed hostile behavior. Provoked subjects in the high and intermediate residue conditions retaliated more severely than those in the low residue condition. Retaliation in the high residue condition tended to be more severe than in the intermediate residue condition. No appreciable sex differences were observed. The findings were interpreted as supporting the proposal that the excitatory intensity of acute annoyance critically influences the magnitude of retaliation for considerable periods of time after the dissipation of excitation associated with the initial annoyance. |
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Keywords: | Requests for reprints should be sent to Dolf Zillmann Institute for Communication Research 419 North Indiana Avenue Indiana University Bloomington IN 47401. |
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