| Abstract: | Subjects who came to an experiment expecting to receive a moderate amount of money for performing a task were then told, either before or after performing it, that their pay would be higher than, equal to, or less than they had expected. When the actual payment was announced after the task was performed, subjects' evaluations of the task increased with the amount they were paid; however, they estimated a higher rate of pay to be appropriate if they received either more or less than they expected than if they received what they expected. When the actual payment was announced before the task was performed (and before subjects made their decision to perform it), a different pattern emerged. Subjects rated the task more attractive when they were offered either more or less than the expected amount, while their judgments of the appropriateness of the pay offered increased with the amount of the offer. Implications of the results for incentive and dissonance theories as well as self-perception and equity theories are discussed. |
