Probing item social desirability by correlating personality items with Balanced Inventory of Desirable Responding (BIDR): A validity examination

Researchers often include a social desirability measure in personality measures, commonly the Balanced Inventory of Desirable Responding (BIDR), and correlate it with personality items to probe for social desirability of the items. A strong correlation between BIDR scores and a personality item would indicate high item social desirability. The current research assesses the validity of this practice. Results showed that these correlations have high validity only when BIDR scores are calculated as a continuous variable rather than as dichotomized item scores. In addition, self-deception scores have higher validity for detecting item social desirability than do impression management scores. The current research supported the use of the self-deception scores, in particular, to detect highly desirable or undesirable items.