Women’s physical attractiveness and short-term mating strategies

The current study examined the relationship between women’s physical attractiveness – as rated by themselves and a set of third-party raters – and their mating strategy and sexual experience. Male (N = 105) and female (N = 113) undergraduates rated the attractiveness of face and body photographs of 93 female undergraduates. Attractiveness ratings – particularly bodily attractiveness ratings – were significantly related to women’s mating psychology and behavior. More attractive women reported more sexual experience and a less restricted sociosexual orientation. In addition, some traits better predicted women’s perception of their overall attractiveness, and this pattern was further linked to mating strategy: more sociosexually unrestricted women showed a stronger relationship between bodily traits (i.e., body mass index) and overall attractiveness than less sociosexually unrestricted women. Discussion focuses on the findings that a woman’s mating strategy is linked to both her self-perceived and objective measures of attractiveness, particularly bodily attractiveness.