Understanding the properties of interactive televised characters

Children's television programming frequently uses interactive characters that appear to directly engage the viewers. These characters encourage children to answer questions and perform actions to help the characters solve problems in the televised world. Children readily engage in these interactions; however, it is unclear why they do so. To investigate this issue, 53 5-, 7-, and 9-year-olds made decisions about events occurring in the real world based on information provided by a live individual and by a televised interactive computer-generated character. Five-year-olds followed the advice of both the live individual and the televised computer-generated character, whereas 7- and 9-year-olds only followed the advice of the live individual. Results are discussed in terms of a transition from children believing that interactive televised characters can engage in a real communicative interaction to children understanding that this apparent interaction is an illusion.