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Counteractive control over temptations: Promoting resistance through enhanced perception of conflict and goal value
Authors:Yuka Ozaki  Takayuki Goto  Mai Kobayashi  Wilhelm Hofmann
Affiliation:1. Department of Social Psychology, Toyo University, Tokyo, Japanyukaoz@toyo.jp;3. Center for the Promotion of Excellence in Higher Education, Kyoto University, Kyoto, Japan;4. Department of Interpersonal and Social Psychology, Rissho University, Tokyo, Japan;5. Social Cognition Center Cologne, University of Cologne, K?ln, Germany
Abstract:The present research explored people’s everyday practice of counteractive control. Experience sampling was used to test our prediction that strong temptations would promote self-control. Participants were 237 Japanese citizens with ages ranging from 18 to 69. Results indicated that perceived temptation prompted stronger resistance and restraint of behaviors, compared to those cases where no conflict was perceived. In addition, multilevel path analysis revealed the underlying process such that (a) a strong desire toward temptation intensified perception of conflict; (b) perceived conflict bolstered the value of goals that were in disagreement with the temptation; and (c) highly valued goals promoted self-control (i.e., stronger resistance and hence less yielding to temptation).
Keywords:Self-regulation  desire  temptation  conflict  goal
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