Challenging occupational stereotypes: Women's training roadshows and guidance at school level

The views that women and girls hold about themselves contribute to the segregation of women in the labour market. Women's Training Roadshows are an example of initiatives aimed at 'cultural interruption', in that they attempt to challenge occupational stereotypes. This paper evaluates the Cardiff Women's Roadshow from the schoolgirls' perspective and discusses the implications of the findings for careers guidance at school level.