Depression and reliance on ease‐of‐retrieval experiences

The relationship between level of depressive symptomatology and reliance on the ease‐of‐retrieval heuristic was investigated. In two studies, differences in ease‐of‐retrieval were instigated by means of the paradigm introduced by Schwarz and co‐workers. Subsequently, participants were screened for depressive symptoms with the Allgemeine Depressionsskala (ADS, Experiments 1 and 2) and the Beck Depression Inventory (BDI, Experiment 2). In both experiments, participants were randomly selected from a non‐clinical population. Results indicate that participants with low levels of depressive symptomatology relied on experienced ease or difficulty, whereas individuals with high levels of depressive symptomatology based their judgment on the accessible content information. Theoretical and practical implications of these findings are discussed. Copyright © 2007 John Wiley & Sons, Ltd.