Deservingness for Foreign Aid: Effects of Need, Similarity, and Estimated Effectiveness

This study was conducted to determine how people form conceptualizations of other countries' deservingness for nonmilitary foreign aid. A factor analysis of 78 college students' ratings of 21 variables for their importance in determining whether another country is deserving of economic aid yielded appropriate variables for closer examination. In the second part of this study, a new group of 40 college students was asked to rate 96 stimulus countries (constructed by factorially varying the levels of six need, similarity, and effectiveness variables) on their deservingness for foreign aid. The results suggested that ratings of other countries' deservingness for foreign aid are based on perceived need, similarity, and effectiveness, with a multiplicative combination of the recipient's need and similarity playing a prominent role. The results are related to two other conceptions of altruism and helping behavior.