Seeking Information about Different Ethnic Groups: The Role of Motivation and Confirmation1

Two factors were investigated in terms of their effects on information seeking about ethnic groups: degree to which the information confirmed one's stereotype, and motivation for seeking information. Forty-two English Canadians (Ss) were given the opportunity to seek up to 45 items of information about 18 individuals, 3 from each of six ethnic groups. The three members of each group either confirmed, partially disconfirmed, or totally disconfirmed the group stereotype. Results indicated that more information was sought about the confirming member of each group by the Ss instructed to seek information that interested them. Ss instructed to describe or evaluate ethnic group members sought information equally from all members. These results are discussed in terms of expectancy theory, and in relation to other findings on ethnic perception and ethnic interpersonal attraction.