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Determinants of reduction in intended effort as a strategy for coping with anticipated failure
Authors:Tom Pyszczynski  Jeff Greenberg
Affiliation:University of Wisconsin-Milwaukee, USA;University of Arizona, USA
Abstract:The present study investigated the use of reduction in intended effort as a strategy for protecting self-esteem from the threat of anticipated failure. It was hypothesized that people reduce the amount of effort they intend to exert when they expect a low probability of success on a highly ego-relevant task. Female subjects anticipated taking an easy (high probability of success) or difficult (low probability of success) test that was either high or low in ego relevance. Subjects' levels of intended effort and other task-relevant cognitions were assessed. It was found that subjects in the low-probability condition intended to exert less effort on the highly ego-relevant test than did subjects in the high-probability condition; probability of success had no effect on intended effort level on the low ego-relevance test. Subjects also reported that it was a worse day for a test in the low-probability condition than in the high-probability condition. The relevance of these findings to the egotism explanation of learned helplessness effects and general theories of motivation was discussed.
Keywords:Requests for reprints should be sent to Tom Pyszczynski   who is now at the University of North Carolina   Department of Psychology   Davie Hall 013A   Chapel Hill   NC 27514.
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