Understanding reactions to deceit

Reactions to discovered deceit have important consequences politically, socially, etc. We present and test the Social Norm Model (SNM) of the tolerance of deceit. By it, observers of lies intuitively put themselves in the position of the liar. From that perspective, their tolerance, ranging from condemnation to acceptance, is determined by how much the social norms of reciprocity and social responsibility are perceived to be upheld or violated overall. Tolerance encourages identification with the liar. Condemnation fosters dis-identification. To test the SNM, 116 participants recounted lies they told and were told to them they felt were justified and others they regretted/condemned. The social impact of the deceit, the obligation for honesty, and other relevant constructs were assessed for each. Analyses support the model. We illustrate the SNM's applied value for understanding public reaction to the lying of politicians.