特需医疗服务需方特征及意向调查分析

为了解特需医疗服务需方的特征及其影响因素,挖掘特需医疗服务市场的发展潜力提示思路。以问卷调查、个别访谈定性研究为主,并综合运用了统计资料及数据库资料的提取与分析等多种研究方法。结果显示,特需医疗服务市场容量大,并且持续增长;特需医疗服务需方选择医院的主要依据是医疗技术水平、服务设施、环境和先进的设备;医疗质量不高在特需医疗服务市场中反映较为普遍。特需医疗服务市场潜力巨大,特需医疗服务的发展应以目标人群的需求为导向,实施个性化服务策略。

Analysis of the Characters and Intent of Special Medical Care Buyers

To understand the characters and impact factors of special medical care buyers,improve its providing standard and excavate its potential,so to provider scientific basis for further planning and management of special medical care.Questionnaire investigation,individual chat,distill and analysis of statistic dates and dates base.Market capacity of special medical care is enormous and it continue growing;Special medical care buyers choosing hospital mainly based on medical technology,establishment,environment and equipment;Low medical quality is common in reality.Market capacity of special medical care is enormous,and its development should based on the needs of its buyers to implement the strategy of individual care.