Abstract: | In the philosophy of Confucius, the concept li is both central and elusive. While it is often translated ‘ritual’ or ‘the rites,’ I argue that there are numerous significant ways in which li is as much an internal property of individuals as it is an external set of rules or norms. I discuss li as deference, as developed dispositions, as embodied intelligence, and as personalized exemplary conduct. Finally, reflecting on the work of Fingarette, and Hall and Ames, as well as Wilson's analysis of their work, I argue that the external aspect of li, although reasonably understood under the rubric of ‘traditional norms,’ may nonetheless legitimately evolve, and that this coheres well with the notion that an internal sense-of-ritual is integral to the meaning of li. |