Unpriming: the deactivation of thoughts through expression

Unpriming is a decrease in the influence of primed knowledge following a behavior expressing that knowledge. The authors investigated strategies for unpriming the knowledge of an answer that is activated when people are asked to consider a simple question. Experiment 1 found that prior correct answering eliminated the bias people normally show toward correct responding when asked to answer yes-no questions randomly. Experiment 2 revealed that prior answering intended to be random did not unprime knowledge on subsequent attempts to answer randomly. Experiment 3 found that exposure to the correct answer did not influence the knowledge bias but that exposure to the incorrect answer increased bias. Experiment 4 revealed that merely expressing the answer for oneself was sufficient to unprime knowledge. Experiment 5 found that each item of activated knowledge needs to be unprimed specifically, in that correctly answering 1 question does not reduce the knowledge bias in randomly answering another.