Value associations of irrelevant stimuli modify rapid visual orienting |
| |
Authors: | Helena J V Rutherford Jennifer L O'Brien Jane E Raymond |
| |
Institution: | (1) The School of Humanities and Social Sciences, Nagoya City University, Yamanohata, Mizuho-cho, 467-8501 Mizuho-ku, Nagoya, Japan;(2) Department of Psychology, Faculty of Psychology and Educational Sciences, Babes-Bolyai University, 3400 Bilascu 37, Cluj-Napoca, Romania |
| |
Abstract: | In familiar environments, goal-directed visual behavior is often performed in the presence of objects with strong, but task-irrelevant,
reward or punishment associations that are acquired through prior, unrelated experience. In a two-phase experiment, we asked
whether such stimuli could affect speeded visual orienting in a classic visual orienting paradigm. First, participants learned
to associate faces with monetary gains, losses, or no outcomes. These faces then served as brief, peripheral, uninformative
cues in an explicitly unrewarded, unpunished, speeded, target localization task. Cues preceded targets by either 100 or 1,500
msec and appeared at either the same or a different location. Regardless of interval, reward-associated cues slowed responding
at cued locations, as compared with equally familiar punishment-associated or no-value cues, and had no effect when targets
were presented at uncued locations. This localized effect of reward-associated cues is consistent with adaptive models of
inhibition of return and suggests rapid, low-level effects of motivation on visual processing. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|