The impact of mode of presentation on gender differences in social perception

This research investigated the conditions under which males might perceive sexuality in females in heterosexual interactions (the Abbey effect). Caucasian male and female couples participated in a brief interaction in which they were rated by observers. Interactants also rated themselves as well as their partners. These live interactions were videotaped, audiotaped, and photographed, and subsequently rated by other observers (subjects). Subjects made ratings on a variety of dimensions, including adjectives relating to the sexuality of the interactants as well as the interactants' desire for future interaction with their partners. Results indicated that males attributed more sexuality and a higher desire for future interactions to females they observed or with whom they interacted than females did. Further, the tendency to attribute sexuality was affected by way in which stimuli were presented to the raters. Photos, which had the least amount of information relative to the other methods, produced the highest sexuality and future interaction ratings, suggesting that stereotyping might play a role. Implications of the results and future research are discussed.This research was based on a master's thesis conducted by the first author under the direction of the second author. We gratefully acknowledge the assistance of Anthony J. Conger in the design and analysis of this research.To whom reprint requests should be addressed at Purdue University, Department of Psychological Sciences, West Lafayette, IN 47907.