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Generalized structured component analysis
Authors:Heungsun?Hwang  author-information"  >  author-information__contact u-icon-before"  >  mailto:heungsun.hwang@hec.ca"   title="  heungsun.hwang@hec.ca"   itemprop="  email"   data-track="  click"   data-track-action="  Email author"   data-track-label="  "  >Email author,Yoshio?Takane
Affiliation:(1) Department of Marketing, HEC Montreal, 3000 Chemin de la Cote Ste-Catherine, H3T 2A7 Montreal, Quebec, Canada;(2) Mcgill University, Canada
Abstract:We propose an alternative method to partial least squares for path analysis with components, called generalized structured component analysis. The proposed method replaces factors by exact linear combinations of observed variables. It employs a well-defined least squares criterion to estimate model parameters. As a result, the proposed method avoids the principal limitation of partial least squares (i.e., the lack of a global optimization procedure) while fully retaining all the advantages of partial least squares (e.g., less restricted distributional assumptions and no improper solutions). The method is also versatile enough to capture complex relationships among variables, including higher-order components and multi-group comparisons. A straightforward estimation algorithm is developed to minimize the criterion.The work reported in this paper was supported by Grant A6394 from the Natural Sciences and Engineering Research Council of Canada to the second author. We wish to thank Richard Bagozzi for permitting us to use his organizational identification data and Wynne Chin for providing PLS-Graph 3.0.
Keywords:Path analysis with components  partial least squares  alternating least squares
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