消费心理对用户购买决策的影响及营销对策

在现阶段消费心理对消费行为有着重要的影响。在以消费者为中心的市场营销活动中，企业要在激烈的市场竞争中占有更多的市场份额，兢只有在掌握和了解消费者心理的基础上，有针对性地制定适应消费者心理需求的营销策略，才能在竞争中占据有利地位，获取更多的市场机会与商业利润。

Consuming Psychology Affects Consumers' Decision and Selling Strategies

At present, consuming psychology has an important influence of consuming behaviors. During the pursuit of marketing trade which makes the center of consumer, to obtain more marketing shares for an enterprise, he have to master and compared consumers' psychology and make selling strategies .At last, he can get an advantageous position and make more profits and marking