Semantic picture-word interference is a postperceptual effect

Naming a picture is slower while ignoring a semantically related versus an unrelated distractor word (semantic picture–word interference, or PWI). To locate the PWI effect in the word production processing stream (during perceptual encoding, response selection, or afterward), we used the psychological refractory period paradigm, in which participants identified a tone and then, at varying SOAs, named a picture while ignoring a semantically related or unrelated word (following Dell’Acqua, Job, Peressotti, & Pascali, 2007). As in results from the Stroop paradigm (Fagot & Pashler, 1992), we found equivalent PWI effects at short and long SOAs following tone identification in two experiments, indicating that semantic competition occurs at response selection or later. Our results suggest that it is premature to assume that competitive selection occurs at multiple levels in the word production system (van Maanen, van Rijn, & Borst, 2009) or that the Stroop and semantic PWI effects are fundamentally different (Dell’Acqua et al., 2007).