| Abstract: | Two studies were conducted testing the hypothesis that health-related information seeking is a joint function of a person's locus of control beliefs and the value placed on health. Using a health-related measure of locus of control, internal subjects who valued health highly relative to other terminal values (cf. Rokeach, 1973) chose more pamphlets about the particular health condition, hypertension, than did internal-low health value subjects or externals regardless of their health value. Little evidence was found to support the proposition that subject differentially chose pamphlets according to author characieristics (i.e., male or female, doctors or nurses). |
