| Abstract: | It was suggested that thought changes cognitions to be more consistent with one's initial attitude direction and, therefore, results in attitude polarization. Specifically, it was predicted that polarization would be highest under thought with reality constraints absent, followed by thought with reality constraints present, followed by distration. During the first period of each of two trials, some of the 144 subjects were distracted from thinking about a preselected painting, others thought about the painting while viewing it, and others thought about it in its absence. Subjects were redistributed across the same three conditions for a second period. They then indicated their feelings about the painting. In the original study as well as a partial replication, females behaved as predicted: Thought with reality constraints absent produced the most polarization, followed by thought with reality constraints present, followed by distraction. In both the original study and the replication there was no systematic trend for the males. The theoretical implications of the female results and the sex differences were discussed. |
