Rapid volitional control of apparent motion during percept generation

How rapidly can one voluntarily influence percept generation? The time course of voluntary visual–spatial attention is well studied, but the time course of intentional control over percept generation is relatively unknown. We investigated the latter question using “one-shot” apparent motion. When a vertical or horizontal pair of squares is replaced by its 90º-rotated version, the bottom-up signal is ambiguous. From this ambiguous signal, it is known that people can intentionally generate a percept of rotation in a desired direction (clockwise or counterclockwise). To determine the time course of this intentional control, we instructed participants to voluntarily induce rotation in a precued direction (clockwise rotation when a high-pitched tone was heard, and counterclockwise rotation when a low-pitched tone was heard), and then to report the direction of rotation that was actually perceived. We varied the delay between the instructional cue and the rotated frame (cue-lead time) from 0 to 1,067 ms. Intentional control became more effective with longer cue-lead times (asymptotically effective at 533 ms). Notably, intentional control was reliable even with a zero cue-lead time; control experiments ruled out response bias and the development of an auditory–visual association as explanations. This demonstrates that people can interpret an auditory cue and intentionally generate a desired motion percept surprisingly rapidly, entirely within the subjectively instantaneous moment in which the visual system constructs a percept of apparent motion.