权力感对拟人化产品购买意愿的影响

从信息加工流畅性视角切入，探讨消费者权力感对不同类型拟人化产品购买意愿的影响及其作用机理。168名本科生参与分组实验。结果表明，对于高权力感的人来说，与热情型拟人化产品相比，他们对能力型拟人化产品的购买意愿更高；对于低权力感的人来说，与能力型拟人化产品相比，他们对热情型拟人化产品的购买意愿更高。信息加工流畅性在权力感与拟人化类型交互影响拟人化产品购买意愿关系中起完全中介作用。

Functional Regression Analysis in the Prediction of Body Motion

Functional regression analysis as a new method for longitudinal data analysis has been applied in researches on body motion prediction. With this method, significant findings have been obtained. This article mainly introduces the procedure of functional regression analysis and some studies in which this method is used to predict body motion trajectories. The authors also put forward some suggestions for the further improvement and application of functional regression analysis.