Effects of prior knowledge on memory for new information

Three experiments examined the effects of prior knowledge on the learning and retention of new information. Subjects learned varying amounts of prior knowledge about individuals referred to by first name/last name combinations. In the first two experiments, subjects more rapidly learned new information about individuals for whom they were given prior knowledge, retrieved this information more slowly, and showed smaller interference (fan) effects. This complex of results is predicted by a spreading activation model in which we assume subjects try to integrate the prior knowledge with the new information in a network fashion. The third experiment, in addition to including conditions of prior vs. no prior experimental knowledge, included well-known names like Ted Kennedy, about which subjects have a great deal of preexperimental prior knowledge. The relationships between conditions of experimental prior knowledge and no prior knowledge obtained in Experiments 1 and 2 were replicated, but the well-known names did not behave simply like the extreme of experimental prior knowledge. In particular, subjects showed the fastest verification of new facts learned about the well-known names, rather than the slowest, as predicted from the spreading activation network model.