Associative frequency as a measure of associative strength

FlekkØy, K. Associative frequency as a measure of associative strength. Scand. J. Psychol., 1973, 14, 99–102. -Associative frequency in a group of subjects has been assumed to reflect associative strength in the individual. This hypothesis was tested by comparing frequency rank of responses in a single-word free-association situation with sequence of emission of the same responses in a continued situation. The results indicate that associative frequency reflects associative strength, but not to an extent which will allow the identification of individual associative-strength hierarchies.