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Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals |
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| Authors: | Diogo Hildebrand R. Dustin Harding Rhonda Hadi |
| Affiliation: | 1. Grenoble Ecole de Management;2. Utah Valley UniversityCorrespondence concerning this article should be addressed to R. Dustin Harding, Woodbury School of Business, Utah Valley University, 800 West University Parkway, Orem, UT 84058, USA. Electronic mail may be sent to Email:.;3. University of Oxford |
| Abstract: | |
| Keywords: | Cross___cultural research Food and nutrition Advertising |